Communication Plan

Objectives

Means of Communication

RAWQ's communication tools currently consist of a website, newsletters, eBulletins and eShout-outs, Social Media, City Life TV show, Promotional Material, press releases and written submissions to newspapers

Targeted Audiences

Guiding Principles

Activities for 2017 - 2018

The television program City Life has propelled RAWQ in the public eye and therefor requires us to develop a communication plan that is adequate to respond to our increased exposure and likely an increased demand for information and referrals.


Vehicle

Purpose

Frequency

Accountable

E-bulletins

Inform

As needed no more than 1 per month

Administration and Communications Director

Newsletter

Educate and inform

Sent electronically and by mail every 3 months

Administration and Communications Director

Ad-hoc E-Shots

Points of information

Sent electronically as warranted by events, activities or news relevant to our members

Administration and Communications Director

Event Promotional Material

Promote participation at our events

 

At least one month prior to event

Fundraising and Events Committee

Calendar of Events

To encourage members to schedule their attendance at our events

Monthly

Executive Director

Web site

To provide a repository of information members can access at their convenience

Daily update

Administration and Communications Director

Social Media

-. Facebook

-. Twitter

Information as it happens

Daily Update

Administration and Communications Director

Special Reports

To provide an in-depth examination of an issue

As required by the issues

Executive Director

City Life on MAtv

Broadcast about the English-speaking community in the Outaouais

Shot once a week and diffused on MAtv between 5 and 10 times a week

Executive Director and Researcher (Board member)

Press Releases

Specific news pertaining to the organization

As required

Executive Director and

Administration and Communications Director


Every two to three years, we will conduct a "Member Needs Survey" to probe what issues or services they would like our organization to offer and evaluate if we are responding adequately. We will repeat the exercise of setting out a schedule of communications to our target audience. These would include:

For information on the Action Plan go to the Action Plan Page